My story
Technology and commerce, one system
I’ve spent 10+ years at the intersection of technology and commerce: five years in tech building digital products, then five years scaling D2C growth for brands in home, kitchen and lifestyle categories — as an ecommerce consultant who lives both the build and the P&L.
I see D2C as one connected system — traffic, website, checkout, operations and retention — not separate channels. That is how a Shopify expert, performance marketer and analytics lead should work: one plan from the first click to the repeat order.